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Oat Milk … For Dinner?

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Oat Milk … For Dinner?

by Miriam Aniel
February 3rd, 2020

Oat milk is for so much more than just coffee. It’s versatile, creamy … and showing up on dinner plates across the country. Here are four observations from Tastewise’s AI platform on where the oat milk trend has been – and where it is headed.

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Oat milk is for so much more than just coffee.

It’s versatile, creamy … and showing up on dinner plates across the country. Here are four observations from Tastewise’s AI platform on where the oat milk trend has been – and where it is headed.


  1. Oat milk isn’t just for vegans; consumers generally are excited about the ingredient, and the trend shows no sign of slowing down. Consumer interest increased +146% in the milk alternative over the last year, while restaurant use of oat milk increased 184%.

  2. The recently announced Oatly + Starbucks partnership makes a lot of sense; oat milk and coffee are the perfect pairing. Creamy, slightly sweet, and low fat, oat milk is making waves as the latest non-dairy milk trend in cafes and home refrigerators across the country. The ingredient’s qualities make it a great fit for indulgences as well: new ice cream and smoothie products crop up weekly, and brands and consumers alike understand that oat milk is a great start to the morning — or sweet treat enjoyed anytime.

  3. Oat milk makes a great canvas for delicious soups; soup recipes using the ingredient are generally increasing steadily in popularity. Dinner is also up in popularity as an occasion to use oat milk (+10% YoY).

  4. Savory, vegan dishes are the next frontier for oat milk. Pasta, spinach and garlic are all experiencing significant growth in home use when paired with the milk alternative.

Want to dig in to the data behind the oat milk trend? Tastewise harnesses billions of data points to provide a real-time understanding of the consumer motivations behind today’s most promising food trends.

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