The latest news, views and insights in food trends
VP Marketing, Tastewise
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In this time of global pandemic, consumers are increasingly aware of their health and the practices necessary to defend it. While the last year has seen consumers increasingly turn to food and beverage for functional benefits, we’re seeing staggering growth in the trend while consumer routines are upended by coronavirus. Interest in immune-system supportive ingredients alone in the past month is up +66%, and we expect the trend to continue to rise.
In this time of global pandemic, consumers are increasingly aware of their health and the practices necessary to defend it. While the last year has seen consumers increasingly turn to food and beverage for functional benefits, we’re seeing staggering growth in the trend while consumer routines are upended by coronavirus. Interest in immune-system supportive ingredients alone in the past month is up +66%, and we expect the trend to continue to rise.
Immunity, stress relief, medicinal benefits and more are all skyrocketing; it is more important now than ever for food industry players to understand what solutions consumers look for in stressful times, and why. Read on for a look at the trends, then download the full spotlight below.
3 insights into health and wellness trends for March 2020:
Example: Rosemary is up +114% since this time last year for “stress relief”. Understanding that consumers are looking for stress relief right now gives important insight into the mentality and behavior of your target audience.
As consumers look for wellness, vitamin, antioxidant, and fermentation-rich ingredients can provide comfort in innovative ways.
We see that consumers turn to what they know during times of crisis; chamomile, another familiar wellness drink, is up over 80% for anti-inflammatory benefits.
Want to dig in to the data behind trending, health-focused ingredients? Tastewise harnesses billions of data points to provide a real-time understanding of the consumer motivations behind today’s most promising food trends.
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