The Challenge:

Waitrose innovation team needed to:

• Create dishes and concepts to inspire the culinary teams working on the supermarket’s own-label products
• Validate all new product ideas with actionable data while working under a tight schedule

The Solution:

Waitrose innovation team uses Tastewise to:

• Explore social media discussions to understand what excites their customers
• Use data on consumer needs to learn about dining occasions and seasonal food trends
• Find the most popular home-cooked dishes and curate newsletters with the perfect home cooking concepts for their monthly reports
• Validate ideas that lead to future best-selling products

The Impact:

Waitrose innovation team was able to:

• Create successful products such as the classic creamy Basque cheesecake - a top-selling own label dessert
• Save significant time on research by accessing insights quicker
• Successfully create widely-read monthly and seasonal internal newsletters based on real food and beverage trends
• Improve cross-functional collaboration with the chef teams and suppliers

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The Bottom Line:

“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to access this insight with Tastewise.”

Lizzie Conlon, Innovation Manager at Waitrose