Innovative Healthy Snack Market Survey
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Innovative Healthy Snack Market Survey
User responses
21,035
Survey Type
Product Innovation
Top Insight
- Respondents prefer to pair snacks with algae.
- Fizzy and melt-in-your-mouth textures are the most popular unconventional textures associated with healthy snacks.
- A boost in cognitive function is the most popular functional health benefit associated with healthy snacks.
1.
Which emerging superfood would you most like to see incorporated into a snack?
Insight
68%
More than average
respondents paired snacks with algae.
68.44%
Algae (E.g., Spirulina, Chlorella)
Algae (E.g., Spirulina, Chlorella)
68.44%
14,397
Jackfruit
14.69%
3,089
Adaptogenic Mushrooms (E.g., Reishi, Lion's Mane)
14.12%
2,971
Butterfly Pea Flower
9.24%
1,944
Moringa
3.34%
703
2.
What unconventional texture combination appeals most to you in a healthy snack?
Insight
3.5X
More than average
consumers prefer their healthy snacks with a crunchy exterior and a chewy center than those with temperature-changing properties.
93.53%
Fizzy And Melt-in-your-mouth
Fizzy And Melt-in-your-mouth
93.53%
2,399
Crunchy Exterior With A Chewy Center
3.55%
91
Layered Textures (E.g., Crispy, Creamy, And Crunchy In One Bite)
1.79%
46
Temperature-changing (E.g., Cool To Warm)
1.01%
26
Effervescent Powder That Transforms Into A Gel
0.12%
3
3.
Which innovative packaging feature would most influence your snack choice?
Insight
4.4X
More than average
respondents associated snacks with edible packaging than with interactive packaging that features augmented reality.
63.75%
Edible Packaging
Edible Packaging
63.75%
714
Packaging That Doubles As A Reusable Container
21.43%
240
Interactive Packaging With Augmented Reality Features
14.38%
161
Packaging That Changes Color To Indicate Freshness
1.25%
14
Self-cooling Or Self-heating Packaging
0.89%
10
4.
What unique functional benefit would you value most in a healthy snack?
Insight
36%
More than average
consumers prefer healthy snacks that support cognitive function.
Cognitive Function Boost
36.98%
6,061
Stress Reduction
31.03%
5,086
Mood-enhancing Properties
28.78%
4,716
Skin Health Support
26.85%
4,400
Sleep Quality Improvement
1.99%
326
5.
Which of these novel flavor combinations intrigues you the most for a healthy snack?
Insight
8.5X
More than average
respondents prefer healthy snacks with savory herbs and fruit than those with smoky and citrus flavors.
35.07%
Savory Herb And Fruit (E.g., Basil-watermelon)
Savory Herb And Fruit (E.g., Basil-watermelon)
35.07%
94
Fermented And Fruit (E.g., Kombucha-berry)
30.22%
81
Umami-sweet Fusion (E.g., Miso-caramel)
22.76%
61
Spicy And Floral (E.g., Chili-lavender)
9.33%
25
Smoky And Citrus (E.g., Charcoal-yuzu)
4.1%
11